20 – Search Engine Optimization (SEO)

Placement on the first page of search engine results is like having prime real estate and a huge sign!  In a discussion with Dennis Zink, Scott Gonello, author of Common SEO Mistakes: Basic Edition, relates basic and advanced SEO concepts and talks about some of the most common mistakes businesses make when creating websites.

View a transcript of this episode here.

View Dennis Zink’s Herald-Tribune article on this subject here.

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