35 – The Sales Bridge

Matching your communication style to that of your customer will profoundly affect your ability to close sales.  Dennis Zink and Fred Dunayer chat with Mike Lewis, author of The Sales Bridge and a SCORE mentor, to understand the various personality types and communication styles that can improve your ability to sell your products and services.

View a transcript of this episode here.

Read Dennis Zink’s Herald-Tribune article on this subject here.